Will Worsdell

I’ve been doing brand and marketing strategy client (Channel 4 and ITV) and agency (Lowe, Mediacom) side for about twenty years, including at my own agency (The Park).

My experience spans creative, brand, media, experiential and content- I love the variety! I’m now out fully on my own (as opposed to with business partners) combining coaching with strategy advisory work predominantly with independent agencies and founder-led businesses.

2024 for me was about exiting my previous agency and taking some time to work out my next move. By the end of the year I was working with some start-up agencies in a blended strat advisory/coaching capacity.

In 2025, I’m really keen to pursue work where I can combine my extensive experience as a strategist with my training as a coach. I love creating the environment for great thinking to happen collaboratively with the right questions, stimulus and energy. I’m less interested in “disappear for a week and return with the answer” strategy.

The other thing I’m loving at the moment is a passion project connecting with my childhood growing up above a pub. I’m exploring what you can learn from pubs about how to create spaces/environments for great things to happen, exploring the role of rituals, community, purpose, welcome etc. As part of this I’m interviewing other children of publicans. Fun.

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