Oscar Song

# Brand strategy

I’m a brand strategist, specialising in both design and advertising, with a solid background in social, customer, and digital strategy.

I’ve just moved from Sydney to London and am looking for a Senior Strategist or Associate Strategy Director role. I’ve worked at a mix of global award-winning agencies, from TVC agencies like TBWA\MAL to independents like DEPT and Howatson+Company.

With all this experience, I’m clear on the type of agency I want to work with: one that’s focused on long-term brand vision and creates work that builds lasting brand awareness. This can be TVC, OOH, social, CX, influencer, you name it.

In 2024, I helped shift Canon’s brand to appeal to a younger audience. Watch this space - exciting things are coming. ;)

And I worked on strategising solutions to help Durex solve its penetration issues in Southeast Asia. And by “penetration,” I mean market. The real challenge was cultural barriers, and the solution? Make purchasing condoms a type of foreplay.

In 2025, I’m eager to work with clients who are ambitious and understand that taking a leap during uncertain times will create more opportunities than ever.

I’m particularly drawn to long-term projects that may take a while to develop but will have a lasting impact.

Connect with Oscar Song via LinkedIn - or become a community partner to meet all our members.