Mayra Lima

# Brand strategy

I’m a brand strategist specializing in brand and communication strategy, with a background in Corporate Communications.

I’ve been in this field for nine years now, though I’ve only recently stepped into working independently.

While I primarily work on my own, I often collaborate with incredibly talented strategists and designers I’ve met throughout my career—people I deeply admire and am lucky to call friends.

Over the years, I’ve worked across industries like beauty, fashion, architecture, and tech, adapting to different geographies, brand challenges, and project scopes.

One project I really enjoyed was supporting a friend’s passion project—an independent fashion brand—by refining its positioning, narrative, and overall messaging.

Another was working on brand and content strategy for a long-standing cultural project with over 20 years of history. The challenge was twofold: supporting them in defining a new direction while ensuring they could bridge the gap between the new audiences they wanted to reach and the core community that had shaped their legacy.

Beyond that, I took on some projects that weren’t strictly strategy but helped me sharpen my skills—particularly in research and data analysis—as they involved understanding how industry and consumer trends showed up in brands’ social media data, and vice versa.

This also gave me the chance to observe how different brands—mostly luxury ones in this case—navigate their own unique challenges and approach strategy, trends, and data in different ways.

I want to work with brands and founders who care about depth, commitment, and playing the long game—not just chasing short-term impact, whether in numbers, engagement, or financial growth, but creating work that influences culture, moves and unites people, and reflects a vision that is uncompromising and courageous in its values.

The best work happens when passionate, creative people come together around something that truly matters.

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