What is Outside Perspective?

400 heads are better than one

Being self-employed is fantastic, but many independent strategists miss the opportunity to bounce ideas of each other, to learn from others, to overhear what others are reading, doing, thinking, consuming, and have a team around them.

That's why we built Outside Perspective - to create a space for independent strategists to connect with fellow freelancers, discuss their projects, ask for input, advice and feedback, collaborate, find skills outside of their toolbox, and build connections.

There's already 400+ of us in here, from ex-agency CSOs, ex-brand CMOs, product, commercial, design, communications, brand, experience, retail, insight and more diverse backgrounds - so you're in good company. We've worked with brands from adidas to zoopla, abercrombie to zopa, and all started our own businesses too.

a coffee shop for strategists

We chat about strategy, running a consulting business, dealing with clients, projects we're working on, things we've read and seen, and generally - it's a bit like being in a cafe full of brilliant fellow strategists you can chat too.

in time, we'll be working on ways of working together - as a collective, running huddles, developing work together, mentoring emerging talent, the possiblities are endless. but for now, it's great to have a place to connect.

Community membership is free - but you are welcome to support the project via paid substack tiers.

We review every individual who applies - not everyone will be able to join as we slowly build our core membership.


Helping clients find strategists

We also work with businesses who are looking for brilliant strategy people - connecting your briefs to our community. Share your brief with our network, and find people quickly and cost effectively.

Or go beyond, and host your virtual strategy team within our community, for added support and access to insights, resources and peers.

» Get in touch for more.


Who runs Outside Perspective?

Founded in 2022, Outside Perspective is hosted by Matthew Knight, an independent strategist working with brands including Google, LEGO, Accenture, adidas and Klarna. » Work with Matthew

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