Freelance Senior Brand Strategist for a global FMCG portfolio at JDO

JDO NY is looking for a freelance senior brand strategist with 5+ years’ experience in brand architecture and portfolio strategy to support us on a project from now until EOY.

You’ll help shape how the masterbrand and its sub-brands work together, bringing clarity to a complex global portfolio and translating strategic decisions into actionable direction for design.

The role will include:

• Developing portfolio strategy and navigation principles.
• Defining distinctive brand asset rules and guardrails for media activation.
• Translating strategy into clear messaging hierarchies and design principles for packaging and media touchpoints.
• Working closely with strategy, creative and client partnership teams to move the work forward.

At JDO, strategy and creative work shoulder to shoulder. We’re looking for someone who enjoys untangling complex brand challenges, has a clear POV and gets excited about what that thinking can unlock creatively.

Experience with global FMCG brands and a strong background of partnering with designers is important to us. We’re based in NYC and would ideally like someone who can join us in the studio twice a week, to share ideas, challenge the thinking and get into the work together!

Please provide your CV, day rate, availability and a short summary of your relevant experience.

What’s the day rate, budget or seniority for the project?

TBD

When do you need someone, and for roughly how long?

November to December, 3 to 5 days per week.

Where do you need them to be based?

New York

What’s the contract type?

Outside IR35/Direct