Freelance or FTC to Perm Associate Director at alan

Are you an experienced and creatively charged strategist eager to take your career to the next level? If you’re passionate about shaping the narratives of globally recognised brands and rising scale-ups, including SAP, AWS, BDO and Notion, within a lively B2B brand-building agency, this role is for you.

As Associate Director, Strategy at alan, reporting to the Chief Strategy Officer, your impact won’t be limited to writing winning brand strategies. You’ll be the lynchpin between research, creative, content, design and editorial, bringing brands to life through irresistible identities and compelling campaigns. You’ll use your analytical abilities, strategic mindset and storytelling to build brands that challenge sector norms.

The role covers:

• Brand strategy: crafting brand ecosystems, full-scale rebrands, brand stories, proposition development and brand architecture.
• Messaging: developing communication strategies that convey brand values, resonate with audiences and differentiate clients in their market.
• Thought leadership: using your editorial eye to find unexpected stories and angles that position clients as industry leaders.
• Content and campaign strategy and planning: shaping big ideas through strategic insight and creative briefing, and guiding campaigns from concept to execution.

Who we’re looking for:

• A brand geek with a deep understanding of brand theory, methodologies and trends.
• A convincing personality. Not necessarily big or loud, but someone who brings conviction, leadership and verve to their ideas.
• A pitch winner and account builder with a track record of helping win pitches and grow accounts.
• A storyteller with creative spark who brings imagination and colour to every stage of a project.

Requirements:

• At least 5 years in a senior content and/or brand strategy role
• Excellent communication skills, able to present to internal and external stakeholders with panache
• Able to run several projects at once and manage deadlines
• An inquisitive, creative mind that generates bold, original ideas
• Able to build bullet-proof logical arguments
• Understanding and appreciation of content marketing
• Account and client stakeholder management experience
• A collaborative spirit, keen to be in the office with the team

Nice to have: agency experience, B2B experience, and tech, financial services or professional services experience.

alan helps financial services, professional services and technology companies like SAP, Elsevier, Veeam and BDO use the power of brand to bring about market and business change. With a background in journalism, alan creates stories that provoke B2B audiences to think, feel and act differently, across research, strategy, content and creative.

Please provide your CV, day rate, availability and a short summary of your relevant experience.

What’s the day rate, budget or seniority for the project?

Associate Director, reporting to the Chief Strategy Officer Salary Range: 50-80K GBP per annum, DOE

When do you need someone, and for roughly how long?

To be discussed

Where do you need them to be based?

London, with time in the office

What’s the contract type?

Freelance or FTC to perm. Open to both.