Freelance Senior Gaming Strategist for a franchise relaunch at People In The Wild

A really interesting client brief to relaunch a franchise game to a new generation of gamers. The franchise was a cult favourite when it first launched. Now the publisher wants to relaunch to a new generation who don’t have any real connection to the original game. The brief is a strategy and plan for stoking fandom ahead of the release of the new version.

We’re looking for a strategist to join our team who knows gaming from a playing, culture and platform perspective. Areas to explore:

• 4Cs analysis
• Launch strategy and plan (not a single moment)
• Comms/channel plan, creator/influencer strategy and community strategy

This isn’t a “brief now” request, but it has the potential to be large in scope, possibly a global launch. Finding the right strategist and refining the approach and costs is part of building the overall plan and fee.

Please provide your CV, day rate, availability and a short summary of your relevant experience.

What’s the day rate, budget or seniority for the project?

Senior Director / Group Director level. Someone who brings leadership thinking to the gaming category. You’ll join a small team of senior leaders who all have ownership and are hands-on in developing the thinking and working with the CMO.

When do you need someone, and for roughly how long?

The briefing isn’t imminent, but I want to meet potential freelance strategists now as part of developing a plan and fee to take to the client. Specific brief dates TBC.

Where do you need them to be based?

Remote. Client in the UK, agency team in NYC. Either timezone is fine.