Freelance Senior Thought Leadership / Managing Editor at alan

The best B2B thought leadership changes how a market thinks. Most of it never gets close.

We’re looking for a senior thought leadership specialist to help us make the kind that does: ambitious, research-led work for some of the world’s leading B2B brands.

You’ll sit where research, strategy and editorial meet, shaping flagship programmes from the first question through research design, story and point of view to the finished piece.

We’re open on shape. This could be a full-time senior role or a more flexible project-based relationship, depending on what works for the right person.

What you’ll do

• Lead landmark thought leadership programmes from first idea to final output.
• Design qualitative and quantitative research that’s built to find a story.
• Get deep into the data, finding the patterns, tensions and surprises others miss.
• Turn findings into sharp points of view and distinctive editorial narratives.
• Write, edit and lead the work with our team, senior clients and subject-matter experts.

Who we’re looking for

You’ll have:

• Significant experience leading research-led B2B thought leadership, including flagship reports.
• Confidence with qualitative and quantitative research, and the rigour to analyse data yourself.
• Sharp editorial judgement, and the ability to turn complex material into a clear, compelling argument.
• Excellent writing and editing.
• The presence to lead senior clients and SMEs, and to run several workstreams at once.

Ideally, you’ll also have experience in one or more of our core sectors: financial services, technology and professional services.

Agency or consultancy experience would be a plus.

Contract Type: Full-time or Project-Based

Location: London / Hybrid

Salary: £50-£80k DOE

About alan.

alan. is the B2B brand agency for moments of change.

We work with marketing leaders in financial services, technology and professional services when brand has real work to do- from repositioning and market entry to category creation and major campaigns.

We believe brand is the most powerful force for change in B2B, and bring together strategy, identity and campaigns to build brands that redefine industries.

How should you apply?

Please provide your CV, day rate, availability and a short summary of your relevant experience.