Senior Thought Leadership Strategist at Monk

We are looking for a senior freelance strategist to lead the development of a new strategic framework for a FS Thought Leadership programme.

Building on the recently delivered Phase 1 programme, the strategist will establish an evidence-based direction for how their Thought Leadership should evolve from episodic releases into a more continuous, connected and distinctive programme.

The role will involve

• Reviewing the Phase 1 strategy, delivered content, digital experience, campaign activity and available performance data.
• Interrogating the business priorities, hot topics and stakeholder feedback.
• Undertaking a focused industry and competitor review to identify relevant models, gaps and opportunities.
• Defining the future role and ambition of Thought Leadership within the wider FS Insights ecosystem.
• Defining its audience value proposition and the strategic principles that should guide future development.
• Establishing how Content, Experience, Data and Campaign work together as one connected system.
• Collaborating with MONK’s editorial, UX, creative and media specialists to ensure each workstream responds to the overarching strategy.
• Consolidating the final recommendations into a prioritised roadmap and clear brief for execution and production.

Key outputs

• Consolidated strategic findings.

• A Thought Leadership strategic framework.

• Refined programme ambition, role and audience value proposition.

• Connected model across Content, Experience, Data and Campaign.

• Strategic principles and prioritisation criteria (inc editorial territories, contributors, formats, cadence and operating model required to move from episodic publishing towards a more continuous system)

• Integrated roadmap covering immediate, medium-term and longer-term opportunities.

The profile we need

A senior strategist experienced in complex B2B brand and communications strategy, ideally within financial services, institutional markets, professional services or another highly regulated category. They must be comfortable working with senior stakeholders and capable of turning a broad strategic ambition into a clear, practical programme framework.

What’s the day rate, budget or seniority for the project?

£450-500pd

When do you need someone, and for roughly how long?

ASAP, 3-4 months

Where do you need them to be based?

remote, 2x days per month in London

What’s the contract type?

Outside IR35/Direct