Freelance brand strategist for Healthcare/AI positioning project at Toaster

Objective:

Position a high-growth Healthcare AI firm as the definitive institutional partner for national health plans. This is a pure brand-perception play, shifting from “startup” to “industry authority.”

The Narrative Shift:

Move the conversation from “task automation” to a foundational intelligence layer for clinical operations. The goal is to appear as a peer to global consultancy firms rather than a software vendor.

Scope of Work:

• Cinematic Anchor: 1–3 minute hero film establishing the vision.
• Modular Series: 6 narrative chapters exploring systemic industry transformation.
• Integrated Demos: 3 high-fidelity product showcases embedded into the story arc.
• Strategic Advisory: Act as a “thought partner” to refine scope and challenge internal assumptions on distribution and length.

Timeline:

10–12 weeks.

Creative Mandate:

Substantive, clinician-led storytelling that avoids “tech fluff” and cuts through traditional healthcare marketing noise.

Ideal Partner Fit:

A strategist with experience in Enterprise SaaS and High-Stakes Brand Storytelling. You must be comfortable with “heavy” subject matter and have a track record of making mid-sized teams look like category leaders.

What’s the day rate, budget or seniority for the project?

£400

When do you need someone, and for roughly how long?

3 days

Where do you need them to be based?

100% remote, but you’ll be working with a team in SF. You can work from any time zone so long as you can join one team call per day.

What’s the contract type?

Outside IR35/Direct

How should they apply or get in touch?

[email protected]