GTM Strategist for launch of consumer brand in travel equipment category
I am looking for an experienced Go-To-Market (GTM) Strategist to architect the launch of a new, single-product consumer brand in the travel equipment category.
We have the product and the vision; now we need the tactical roadmap to bring it to market effectively.
Note: This is a strategic execution role; not a creative strategy or positioning role.
Key Deliverables
- Online Distribution Strategy: Identify the ideal mix of platforms (DTC site, Amazon, niche marketplaces, etc.) based on our target audience.
- Social & Growth Channel Roadmap: Advise on the “where and how” based on a specific budget.
- Resource Planning: Outline what type of support (freelancers, agencies, etc.) I will need to execute the plan.
- Strategic Audit: Review our current assumptions and suggest “out of the box” distribution or growth tactics we may have missed.
Requirements
- Proven Track Record: You must have previous experience launching or scaling early-stage DTC / Consumer Product startups, and experience with premium, design-driven consumer products either in the travel gear or performance technology spaces (wearable health and fitness trackers, fitness recovery tools etc.)
What’s the day rate, budget or seniority for the project?
Senior level
When do you need someone, and for roughly how long?
Project-based role starting within a month
Where do you need them to be based?
Remote; no timezone preference
What’s the contract type?
Outside IR35/Direct
