Mid-level comms strategist with DTC exp at You're The Goods

Mid-level comms strategist needed to work within a lean agency setup to turn a high level brand strategy into detailed execution plan (funnels, channel roles, creative system, priority campaigns, asset map).

Brand is a DTC-heavy non-alc product - we’re looking to build DTC sales, grow penetration with bartenders and generate buzz around the brand in multiple markets. The ideal applicant will have some experience across both brand and performance campaigns and be happy thinking about structuring a campaign that balances immediate sales with building equity and buzz over time. You’ll be working primarily with a creative director and CSO type, but with direct client contact.

Experience of early stage brands, DTC, alchohol or non-alc a major plus but open to people with great comms planning chops who don’t have all of these boxes ticked.

The project will be phased - with a more topline first phase then moving in to more detailed execution, especially for ecommerce and performance, in phase two. Phase two will be dependent on successful completion of phase one.

We’re looking for a start within the next two weeks, and around 5-10 days work over a 30 day period in phase one, and probably a similar amount of work in phase two with strong possibility of continuing work for this client if all goes well.

What’s the day rate, budget or seniority for the project?

Project fee of €4000 for phase 1 - i.e. 10 days work at €400 per day. Open to more senior applicants who can deliver the project in less time but at a higher rate - it’s the total budget thats fixed.

When do you need someone, and for roughly how long?

30 day project; 5-10 working days; start before end february

Where do you need them to be based?

Remote. European timezone preferred but not essential.

What’s the contract type?

Outside IR35/Direct