We’re looking for a consultant to guide a renewed brand strategy, leaning into larger financial institutions and fintechs e.g. Citibank, BOA, Visa.
Noves is a blockchain data infrastructure company. We have a suite of data APIs and tools that enable the retrieval and transformation of raw blockchain data. Our most common use case today is financial reporting, audit, and tax/accounting scenarios.
1) Why we’re doing this
Over the years our focus has evolved:
- 2021–2024: blockchain developer unified API, wallet UX improvements, and block explorer UX improvements (e.g. integrations like our MetaMask Snap, Blockscout, and chain-specific “for Humans” explorers like Avalanche)
- 2023–2025: crypto tax/accounting software and subledgers (e.g. Recap, KoinX) and more recent “financial-grade blockchain data” positioning
- 2025–2026: launch of the Noves Data App for Canton Network, onboarding of Canton validators, and today’s shift toward financial institutions operating on Canton (e.g. BNY, Bank of America, Citibank, Visa)
We need to update Noves’ positioning and verbal brand (website, sales materials, product messaging/marketing) to match our institutional focus. We are no longer optimizing our messaging for developers, L1/L2 ecosystems, wallets, protocols or crypto accounting software.
2) The goal
- Develop and implement an institution-first positioning that:
- Clearly communicates our differentiated value for institutions:
- Unified data access across blockchains/protocols for audit/reporting scenarios
- Account balances + reconciliation
- Standardized transaction classification + human-readable descriptions
- Other (help us identify and emphasize)
- Clarifies brand/product architecture e.g. The Data App for Canton Network:
- On-prem data app for accessing an organization’s activity (public + private)
- Account balances + reconciliation
- Standardized transaction classification + human-readable descriptions
- Exports (CSV/JSON) and/or API access
- Privacy maintained (no requirement to expose private data to a third party)
- Converts the right buyers faster:
- Financial institutions
- Finance, ops, compliance, reporting, and audit stakeholders
- Establishes Noves as the default “blockchain data access layer” for institutions.
3) What we want help with
We’re looking for a consultant to lead a positioning and messaging refresh and help us roll it out across core touchpoints.
Core deliverables (including but not limited to):
- Messaging architecture
- Positioning statement, value proposition, messaging pillars, proof points, key use cases, and competitive differentiation
- Verbal brand
- Brand voice, tone, brand messaging guidelines, do/don’t list
- “Explain it to an institution” key narratives (clear, precise)
- Go-to-market copy and sales enablement
- Website copy refresh (homepage + key product pages + CTA flows)
- 3+ sales one-pagers (various personas at institution / institution on Canton)
- Product story framing for the Data App (what it is, why it exists, why now)
4) What we are not looking for
- A general crypto branding exercise
- Content marketing retainer that produces assets before positioning is locked
5) Who we’re looking for
Profile
- Proven positioning work for: institutional fintech, capital markets, financial infrastructure, regulated B2B SaaS, or enterprise data products
- Comfortable translating technical capabilities (privacy, reconciliation, blockchain infra) into buyer-relevant outcomes
- Demonstrated ability to write copy that resonates with financial institutions (no fluff, no crypto jargon)
Ways of working
- Strong discovery + analysis (stakeholder interviews, doc review, competitive scan)
- Fast iteration with a small internal team
- Can produce copy that’s implementation-ready (not just high-level strategy decks)
Relevant past work
Candidate might be considered more of a fit if they have past experience with companies similar to the following:
Chainlink, BitGo, Anchorage, Copper, Fireblocks, Chainalysis, TRM Labs, Blockdaemon, Blockworks Research, Coindesk Data, Plaid, Snowflake, Databricks, Moody’s
7) Selection criteria
Use this as our internal scorecard:
A. Evidence of fit
- Relevant case studies in institutional / regulated / enterprise data contexts
- Before/after examples of messaging transformations
B. Quality of thinking
- Clear category definition (what are we? what are we not?)
- Clear differentiation + defensible proof points
- Ability to reduce complexity without dumbing it down
C. Execution quality
- Copywriting strength for web + sales (clarity, specificity, structure)
- Sales enablement instincts (objections, talk tracks, proof points)
D. Process and collaboration
- Discovery plan + approach
- Cadence, review loops, stakeholder management
- Willingness to work under NDA and handle sensitive product/customer context
8) What Noves will provide
- Current website, prev. sales and marketing materials, product docs
- Data App walkthrough, technical overview
- Competitive list, known objections
- Access to internal stakeholders for interviews and feedback loop
9) Success looks like
Within a TBD window of time, we should be able to say:
- Our website and sales materials clearly speak to institutional buyers (on and off Canton)
- Stakeholders can repeat a consistent “what Noves is / why it matters” narrative
- We create more pull from the right participants as institutional adoption increases
- Sales conversations accelerate / increase in measurable responses or sentiment
Budget/Seniority: $100 to $150 /hr approximately 20 hours per week (possibly more if need be). Looking for a very senior person, reporting only to our CEO, with significant experience in brand strategy/brand marketing for fintech products going to market targeting banks, large fintechs and institutions.
Duration: Actively interviewing consultants, within 2-3 weeks. This will be an ongoing project, most likely 3 to 6 months (or more).
Where do you need them to be based?: Remote, between PST and UTC.
How should they apply or get in touch? [email protected]
