Brand Strategy Director for dating app brand refresh at Koto

The work will be developing a new brand positioning, ahead of development of a new visual identity. If you have experience in naming, there’s opportunity for the project to stretch into that too, but our priority is the brand strategy.

• Has senior-level brand strategy experience
• Is confident running projects end-to-end with minimal oversight
• Can lead stakeholder interviews, desk research and competitive/category analysis
• Is comfortable working into a crowded category and finding fresh angles
• Is open-minded and culturally curious – the brief involves a dating app with a specific cultural group, so sensitivity and openness will be essential
• Is confident presenting work to clients, shaping narratives and defending recommendations
• Experience developing brand positioning, and working on projects to develop visual identity and branding.

Practical details:

• Start: Ideally end of January / beginning of February
• Duration: Approx. 4 weeks for strategy; up to 6–7 weeks if also supporting naming
• Day rate: €500–600, depending on experience
• Location: We’re based in Berlin, but open to remote as long as you can work European hours. If you’re Berlin-based and happy to come into the studio, even better.

If this sounds like a good fit, or if you have any questions, please reach out including your CV, LinkedIn and a quick summary of your relevant experience.