Senior Comms Strategist with luxury and digital exp at Twin

Role Purpose

We are looking for a heavyweight Senior Strategist to join Twin for a 20-week sprint, with opportunity to turn into a FT position. This role will lead a critical component of a significant marketing transformation project for Rolex. The mandate is audacious: To reinvent how the world interacts with Rolex. This is a rare chance to touch one of the world’s most significant brands at a moment of pivotal change. If you are ready to help lay out the future for Rolex, we want to speak with you. Our brief is to move beyond traditional brand campaign cycles; shifting Rolex from a broadcast-led brand to a digital-first ecosystem. Rethinking the role of owned channels, paid media, retail, & partnerships. You will help write the blueprint for this future. 

Core Responsibilities

You will be Twin’s lead within a multi-agency strategy team contributing to the wider vision and number of other connected workstreams but holding specific autonomy and ownership over three critical workstreams:

1. A Digital Ecosystem for the Future: You will define the strategy for Digital Touchpoints, placing a reimagined, authoritative Rolex.com at the center.
   1. Key Challenge: How do search, AI-driven discovery, and social platforms flow seamlessly into a re-imagined owned Rolex experience?
2. Redefining the Advertising Model: Rolex is iconic. You will develop the strategy for Comms & Media Impact, transitioning paid media from the “main event” to a “gateway.”
   1. Key Challenge: How do we use campaigns as “trailers” that build desire and drive audiences into our owned ecosystem, rather than just delivering reach?
3. Transforming the Creative Engine: You will lead the strategy for Content & Creation, shifting the brand’s production model from “Campaign-First” to “Digital-Experience First.”
   1. Key Challenge: How do we build a creative model where digital experiences are the primary source of brand expression, and assets are syndicated out to media and retail?

Who You Are

You are a senior-level strategist (10+ years) with deep experience in driving complex marketing transformation and defining modern comms ecosystems, ideally bringing specific fluency in SGE and AI discovery. Crucially, you can couple this expertise with a deep appreciation for the unique physics of Luxury marketing—understanding how to modernise the experience without compromising the aura of exclusivity and desire.

• A Systems Thinker: You don’t just plan ads; you plan ecosystems. You understand how a sponsorship, a website, a banner, a retail screen, and a Google search result connect to form a cohesive brand narrative.
• A Modern Brand Builder: You are fluent in the principles of Mental Availability and Distinctiveness but know how to apply them in an era of algorithms and AI.
• A “Gateway” Architect: You understand the difference between interrupting an audience and inviting them in. You can strategise for “Brand Love” in a logged-in, personalised world.
• Collaborative & Autonomous: You will be working alongside leads on Retail, Technology, and Ownership briefs. You need to be able to hold your own in a debate, synthesise complex inputs, and produce C-Suite ready strategic outputs.