Senior Strategist at RAPP

THE ROLE

Create empathetic and precise brand experiences that engage customers at the right moment in a human way. Deliver customer-centric thinking across projects, account development and all other client work. Gain a deep understanding of brand and audience and be the champion of both through all work Add value to the client’s brief, where appropriate challenging their thinking, and inspire rich creative propositions that resonate with customers and prospects by drawing on existing insight. Guide creative teams to craft beautiful, impactful work and drive innovative thinking witin assigned account teams Lead meetings and workshops to support strategic thinking and tactical opportunities. Help senior members of the team to build client relationships and trust, and proactively identify business opportunities. Work with Marketing Sciences colleagues to analyse campaign performance and develop optimisation plans based on that analysis to improve performance across channels and audience journey stages. Contribute to our thought leadership programme (from short form social content to longer form thought pieces). Contribute positively to the agency’s new business drive through involvement in pitches. Manage time appropriately on nominated accounts to realise planned levels of client profitability. Contribute to a working environment in which diversity, unique perspectives, collaboration, and ‘jumping in’ thrives. Support junior staff in their professional development.