Freelance Brand Strategist (Food + Beverage experience ideal) at Asahi

Looking for a Freelance Brand Strategist (Food + Beverage experience ideal)

We’re looking for a brilliant strategist to help us build a global toolkit for Peroni Nastro Azzurro — focused on driving the association between Peroni and food (especially pizza / Italian cuisine).

What we need

• Turn an existing long-form brief into simple strategic guardrails and a clear “way into food/meals”
• Define how Peroni shows up in meal occasions (on-trade, off-trade, eComm, social)
• Provide guidance for markets on how to activate the idea (e.g., chefs, pizza partnerships, content pillars)

You’ll help shape:

• Strategic narrative and messaging
• A simple, replicable playbook for markets worldwide
• Input into creative territories and toolkit structure

Ideal person

• Strong brand / comms strategist
• Experience in FMCG / food & beverage / hospitality
• Comfortable translating insight into commercially usable toolkits

**Project timing: **Nov 2025 – Mar 2026 (flexible collaboration model)

**Location: **Remote / UK or EU time zone preferred