Freelance Social Media and Content Strategist at VML

🌟 Exciting Opportunity: Freelance Social Media and Content Strategist sought, with a focus on B2B and financial sectors. Drive brand, content, and campaign strategies for a key financial services client. Take the lead in social initiatives, offering strategic direction, crafting narratives, and collaborating seamlessly with planning, creative, data, and client engagement teams.

🔹 Key Responsibilities:

• Lead a comprehensive social strategy on platforms like LinkedIn and TikTok
• Provide compelling recommendations to senior clientele
• Utilise cultural and platform insights to shape strategy
• Collaborate with cross-functional teams for diverse perspectives
• Ensure brand consistency in tone, targeting, and channel selection

🔹 Requirements:

• Demonstrated expertise in social strategy for leading brands in B2B and consumer sectors
• Preferably from a financial services background
• Skilled in presenting, storytelling, and client engagement
• Enthusiastic about staying abreast of platform trends and innovations
• Capable of translating data into actionable insights

🔹 Additional Points:

• Prior agency experience is advantageous
• Comfortable handling multiple projects concurrently
• Possess a relevant degree or background influencing your perspective