Tourism Brand Strategist at GLP

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Position: Tourism Brand Strategist Status: Freelance (flexible hours) Project Duration: 4-6 months Timing: Oct 2025 to early 2026

GLP is seeking a highly qualified and experienced individual to join us on a proposal to develop a comprehensive brand strategy for a small South Pacific Island tourism destination. This initiative aims to establish a strong, unified, and compelling brand identity that effectively showcases the destination’s unique cultural heritage, natural beauty, and visitor experiences on a global stage.

Project Scope: The RFP outlines two distinct areas of consultation and brand strategy. We are looking to bring on a freelance consultant to help address this discovery and research phase:

Tourism Brand Strategy work:

• Conduct in-depth research, stakeholder consultations (including government, local communities, tourism businesses, customers, partners, and international partners)
• Perform a competitive analysis to identify and define the core values, personality, and key differentiating attributes that make this place a premier tourism destination.
• Develop a clear and concise brand strategy that resonates with priority tourism markets, including cultural travelers, eco-tourists, adventure seekers, yachties, researchers, business travelers, and diaspora, while remaining authentic to this destination’s identity.

This initial stage of inquiry and work will help GLP inform the visual (brand) identity creation process and the resulting communications strategy and also contribute to the brand vision, narrative, voice and persona characteristics.

Note: Interested candidates will need to provide GLP with 2-3 brand strategy examples of similar projects.