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The goal of the Our LEGO Agency is to create game-changing, cross-platform work for the LEGO Group.
Doing this requires creative social content and communications that are built for purpose, targeted and effective across our channels.
A campaign strategist will use cultural, behavioral and channel insights to inspire creatives as they create content that cuts through the clutter and reaches its intended audience.
This requires someone with a clear knowledge and insights across social/digital touchpoints, and ability craft clear narratives based on how people are consuming content in Asia.
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