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senior strategist immersed in basketball culture

Location: Canada Skills: Cultural Strategy Posted: March 21, 2024

We’re looking for a freelance, intermediate or senior strategist immersed in basketball culture to help us explore emerging trends and connect with young (middle school) players through relevant, exciting retail activations and social content for a leading global brand.

Working alongside creative leads, you’ll provide insights into consumer motivations, mindsets, and decision-making that will inspire ideation, plus in-and-out-of-category creative references. You’ll help the brand stand out with up-and-coming players on owned social channels and in-store, and ensure product sell-through.

Your contract would begin at 3 weeks / 60 hrs with the possibility to extend. Please DM me if interested or have any suggestions of who to reach out to!

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